THRTY30 — PURPLE WHITENING STRIPS
QAR 99.00
Designed for visibly brighter-looking teeth without the sensitivity of traditional whitening.
Purple whitening strips powered by PAP+ and V34 colour correction.
SEE THRTY30 IN ACTION
How does THRTY30 work?
This innovative dual-active technology is unlike your supermarket whitening products, it combines Purple’s instant colour correction which delivers a temporary visual improvement with PAP+ whitening to target surface stains for visible results.
Includes 14 individual applications.
How do I use them?
Start by thoroughly drying your teeth. Apply the long Purple Strip to your upper teeth, pressing firmly for a secure fit. Repeat with short strip on bottom teeth. Leave strips on for 30 minutes to allow the dual-active formula to work. Remove strips and brush in any remaining purple residue and rinse if needed.
What is PAP+?
PAP (Phthalimidoperoxycaproic Acid) is the whitening ingredient in our strips. It works by oxidising the compounds that cause surface stains. It's a peroxide-free alternative that's become one of the most popular whitening ingredients on the market. Our formula also includes hydroxyapatite, a mineral naturally found in teeth, and potassium citrate.
Key Ingredients
What's in the formula:
PAP Whitening Complex - Oxidises the compounds that cause surface discolouration. The active whitening ingredient in every strip.
Purple Colour-Correcting Formula - Uses colour theory to visually neutralise yellow tones. Purple opposes yellow on the colour wheel, so the tint counteracts yellowness on contact.
Glycerin - Helps support strip texture and application feel.
Menthol - Leaves a clean, fresh feeling after each session.
View full details
QAR 99.00
Designed for visibly brighter-looking teeth without the sensitivity of traditional whitening.
Purple whitening strips powered by PAP+ and V34 colour correction.
SEE THRTY30 IN ACTION
How does THRTY30 work?
This innovative dual-active technology is unlike your supermarket whitening products, it combines Purple’s instant colour correction which delivers a temporary visual improvement with PAP+ whitening to target surface stains for visible results.
Includes 14 individual applications.
How do I use them?
Start by thoroughly drying your teeth. Apply the long Purple Strip to your upper teeth, pressing firmly for a secure fit. Repeat with short strip on bottom teeth. Leave strips on for 30 minutes to allow the dual-active formula to work. Remove strips and brush in any remaining purple residue and rinse if needed.
What is PAP+?
PAP (Phthalimidoperoxycaproic Acid) is the whitening ingredient in our strips. It works by oxidising the compounds that cause surface stains. It's a peroxide-free alternative that's become one of the most popular whitening ingredients on the market. Our formula also includes hydroxyapatite, a mineral naturally found in teeth, and potassium citrate.
Key Ingredients
What's in the formula:
PAP Whitening Complex - Oxidises the compounds that cause surface discolouration. The active whitening ingredient in every strip.
Purple Colour-Correcting Formula - Uses colour theory to visually neutralise yellow tones. Purple opposes yellow on the colour wheel, so the tint counteracts yellowness on contact.
Glycerin - Helps support strip texture and application feel.
Menthol - Leaves a clean, fresh feeling after each session.
View full details
Purple whitening strips powered by PAP+ and V34 colour correction.
SEE THRTY30 IN ACTION
How does THRTY30 work?
How does THRTY30 work?
This innovative dual-active technology is unlike your supermarket whitening products, it combines Purple’s instant colour correction which delivers a temporary visual improvement with PAP+ whitening to target surface stains for visible results.
Includes 14 individual applications.
How do I use them?
How do I use them?
Start by thoroughly drying your teeth. Apply the long Purple Strip to your upper teeth, pressing firmly for a secure fit. Repeat with short strip on bottom teeth. Leave strips on for 30 minutes to allow the dual-active formula to work. Remove strips and brush in any remaining purple residue and rinse if needed.
What is PAP+?
What is PAP+?
PAP (Phthalimidoperoxycaproic Acid) is the whitening ingredient in our strips. It works by oxidising the compounds that cause surface stains. It's a peroxide-free alternative that's become one of the most popular whitening ingredients on the market. Our formula also includes hydroxyapatite, a mineral naturally found in teeth, and potassium citrate.
Key Ingredients
Key Ingredients
What's in the formula:
PAP Whitening Complex - Oxidises the compounds that cause surface discolouration. The active whitening ingredient in every strip.
Purple Colour-Correcting Formula - Uses colour theory to visually neutralise yellow tones. Purple opposes yellow on the colour wheel, so the tint counteracts yellowness on contact.
Glycerin - Helps support strip texture and application feel.
Menthol - Leaves a clean, fresh feeling after each session.
A BETTER SMILE, BUILT AROUND TIME.
30-Minute Routine
Designed for your day. Just 30 minutes.
Instant Brightness
Purple color correctors
Whitens Over Time
PAP technology
Peroxide-Free
Gentle formula
No-Slip Strips
Advanced grip technology
BACKED BY SCIENCE
DUAL-ACTION TECHNOLOGY
INSTANT BRIGHTNESS
V34 helps neutralise yellow tones instantly.
GRADUAL WHITENING
PAP+ helps improve surface stains over time.
REAL ROUTINES. REAL RESULTS.
I’ve tried whitening toothpastes for months and this made more difference in one session. The dry strips staying in place was my favourite part.
Sarah M.
Used it before dinner and my teeth honestly looked fresher straight away. Super easy to use and didn’t feel harsh at all.
Ahmed K.
My teeth looked noticeably brighter in photos after using this. It’s now part of my getting ready routine before going out.
Lina A.
Most whitening products make my teeth sensitive but this felt surprisingly gentle. The purple effect actually works.
Faisal R.
I was sceptical at first because of the purple colour but the results were way better than expected. My smile looked cleaner and brighter instantly.
Fatima M.
Most whitening products make my teeth sensitive but this felt surprisingly gentle. The purple effect actually works.
Jasmine K.
HOW IT WORKS
APPLY
Place the strips on clean, dry teeth.
WAIT 30 MINUTES
Relax while the formula gets to work.
REMOVE
Take off the strips and rinse.
DONE.
That's it. 30 minutes. Better smile.
GOT QUESTIONS?
Frequently Asked Questions
Who are these strips suitable for?
They are ideal for anyone seeking a cosmetic whitening effect for events, photos or a confidence boost, while also wanting clinically recognised PAP/ peroxide-free whitening that remains gentle on teeth
Does the purple colour alter or stain the teeth?
No. The purple colour is designed to sit on the surface temporarily and then dissipate. It does not stain the enamel or create lasting colour changes. The goal is purely optical brightening, not colouration.
How quickly does the whitening effect occur?
Instant effect: The purple optical brightening provides visible results after use.
Progressive effect: PAP and hydroxyapatite work over repeated applications to gradually improve the cosmetic whiteness of teeth.
How do THRTY30 Whitening Strips whiten teeth?
Whitening occurs in two ways:
- Optical whitening: The purple colour deposits temporarily on the enamel surface, helping mask yellowness for brightening effect.
- PAP-based whitening: PAP works through a gentle oxidation process that helps break down discolouration on the tooth surface without the sensitivity often associated with peroxide.
Note: Hydroxyapatite supports the whitening process by helping smooth the enamel surface, improving light reflection.
Are the strips suitable for daily use?
Yes — the gentle, peroxide-free formula enables flexible use, including daily application if desired. The product remains strictly cosmetic, with no therapeutic claims
Are these strips suitable for people with sensitive teeth?
While the product is designed to be low sensitivity, it is important to note that it is a cosmetic product and not intended to treat or prevent dental sensitivity. Customers with concerns about sensitivity should consult their dental professional before use.
DENTIST ALIGNED FORMULA
SAFE FOR DAILY USE AS DIRECTED
MADE WITH QUALITY INGREDIENTS
FREE DELIVERY IN 24 HOURS